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Watches / Alexander Shorokhoff / Plus Minus #AS.AVG05
Plus Minus
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Plus Minus

  • Case size: 43.5mm
  • Case thickness: 12.75mm
  • Case material: Stainless steel, 5 atm water-resistant
  • Strap type: Extra soft calfskin leather strap in black with white stichings and engraved massive stainless steel pin buckle

Caliber: 2824. ETA, automatic winding,  hand-engraved and refined enamelled rotor, blued screws, 25 jewels, power reserve approx. 49 hours
Function: Hours, minutes, center seconds, date
Glass: Sapphire glass on both sides, anti-reflective of front
Dial: Guilloched and enameled in avant-garde style with colorful elements, additionally set with mother-of-pearl application at 9 o'clock
Hands: Painted white


The unique design of the self-winding watch “Plus Minus” is impressive. Art on the wrist. Alexander Shorokhov redefines colors and forms that originated in painting during classical modernism. The design of Plus Minus breaks away from the typical appearance of luxury watches and appeals to the independence of its wearer and to the freedom and balance that life requires.

The dial is made from one sheet. With the help of specialized tools, colors are applied to the area surrounding the “2” and the “8”. The area around the 9 o‘clock is furnished with mother-of-pearl. The main elements are punched out relief-like and covered with several layers of enamel. The design of the dial gives the impression that Alexander Shorokhov managed to perfectly merge two incompatible aspects: the devotion of the artist to the play with colors and forms and the function-dependent design as an expression of handcrafted perfection.

The Swiss automatic winding caliber 2824 of the Plus Minus is extensively calibrated at the manufacture. One special feature is the avant-garde-like rotor that was engraved by hand and enameled.

Product number: AS.AVG05